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It's not long to go now until The Traitors is back on U.K. television screens, but not in the way we're accustomed to. In October 2025, The Celebrity Traitors will be coming to BBC One and iPlayer with host Claudia Winkleman returning to mastermind a nine-part series.
Amongst the cast are comedian Alan Carr, presenter Jonathan Ross, Olympian Tom Daley, Charlotte Church, Stephen Fry, Joe Marler and more. It's quite the lineup, featuring some of Britain's most recognizable names. So how has the BBC nabbed so many – truly – famous names, and why is The Traitors such a draw to these British heavyweights?
A Truly Celebrity Affair
When the cast for the first The Celebrity Traitors was revealed, there were a few raised eyebrows – mostly because we've grown so accustomed to the word 'celebrity' being used extremely lightly on British reality TV shows. Whether it's I'm A Celebrity or Celebrity Big Brother, the lineups are usually dominated by B-list stars or people famous for being famous, perhaps with a smattering of one or two big names to lend the show credibility.
The Celebrity Traitors, however, already feels different. This isn't a supporting cast of nearly-knowns, it's a roster stacked with genuine household names – the sort of people you wouldn't expect to see plotting and backstabbing on primetime TV! The lineup reads more like a Royal Variety Performance guest list than a reality TV roster, and perhaps this is indicative of just how respected The Traitors is as a television show.
The Lure of The Traitors
We all know about the success of The Traitors. Unlike any other game show, when the stars sit across from each other on that round table, it's not about trivia knowledge or physical endurance – it's about psychology. Who can bluff the best? Who can spot the lie? Who has the nerve to keep their composure when suspicion starts circling?
It plays out like a high-stakes social version of live poker, just without the chips and the cards, where every glance or pause can immediately give the game away. Indeed, the reason The Traitors is so popular is much the same reason why poker remains the most popular card game of all time: the drama of hidden motives and risky gambits, and this is exactly what The Traitors is all about.
For celebrities, then, it's a genuine opportunity to put their nerves to the test. Unlike a talk show appearance or a carefully managed social media profile, there's no way to fully control the narrative once the game begins. Even if these stars are pictured out and about, they can carefully curate their image, whether it's through clothing choices or who they're pictured with. On The Celebrity Traitors, however, all that is out the window; that fact alone is an exciting prospect for people who are so used to being in charge of how they're seen.
Conclusion
Of course, there's also the obvious question of TV ratings. Earlier this year, The Traitors finale neared 10 million viewers, making it the most-watched entertainment show of 2025 so far. In 2024, average viewership for the first episode reached more than 5 million viewers, with the show's overall average viewership being 6.76 million.
There's no two ways about it, The Celebrity Traitors is one of the most popular game shows in the U.K. right now, and the who's who of British celebrities will know this. Their involvement naturally places them alongside a show that's earned both strong reviews and a broad audience. That's a smart move, and they'll have to make many of those if they wish to survive the whole hog!
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