Amy Schumer has been called a lot of things over the years, but the cause of a tampon shortage is a new one.
While a baby formula shortage has garnered an avalanche of media coverage, another shortage has largely gone under the radar: the diminishing supply of tampons on store shelves.
Time magazine called the tampon shortage the "supply chain problem that no one's talking about." Procter & Gamble, who makes Tampax, America's most popular tampon, acknowledged the shortage but pinned the blame squarely on the "Trainwreck" star. Back in 2020, the comedian starred in a series of Tampax commercials and hoped to normalize conversations about menstruation.
Since those commercials, demand for Tampax is up 7.7% and its factory in Maine is running nonstop to meet demand.
Citing the commercials, a P&G spokeswoman said, "Retail sales growth has exploded."
To be fair, it may be a stretch to blame the comedian for the shortage, as other brands are also experiencing low inventory.
According to Time, P&G "posted its biggest sales gain in decades in the most recent quarter, and the amount of money it made from sales in its feminine care division was up 10%."
Interestingly, when company hires a celebrity spokesman, the hope is that increased sales will follow. In Tampax's case, it seemed to work a little too well.