Courtesy of client
When celebrities like Hailey Bieber, Jennifer Aniston and Gwyneth Paltrow endorsed NAD+ (nicotinamide adenine dinucleotide) IV drips as part of their respective healthcare routines, most people followed blindly. With mere social media posts, they catapulted this relatively unknown medication into mainstream popularity. But amidst those aesthetically pleasing pictures, memorized benefits and expensive IV drips, a question arises: Is there genuine science behind the present NAD+ boost hype or is this another health trap?
While celebrities spend a lot on IV drips, the innovative company Holivita, part of the Holiverse group, is preparing to launch a technology that will accurately reveal whether you personally really need NAD+ or not. Or maybe you do, but in a totally different form. How will they figure it out? By analyzing your DNA.
We will discuss this further below, but first, let's better understand what NAD+ is really.
The $750 Molecule Mystery
Nicotinamide adenine nucleotide (NAD+) is an essential coenzyme found in every cell of the body, playing an important role in various metabolic processes. It acts as a helper molecule, particularly crucial for energy production, maintaining cellular health and DNA repair, according to studies. Extensive research conducted in decades by reputable scientific institutions all say that natural NAD+ levels decline with age, with most people experiencing a dramatic 40-50% drop by age 50. This age-related decline affects energy production, cellular repair and overall metabolic function.
At the same time, scientific evidence on the real-world effectiveness of NAD+ as an anti-aging medication in humans is limited and is based on rather anecdotal evidence.
According to Dr. Dmitry Chebanov, PhD, a computational biologist and top health expert at Holiverse, the issue with NAD+ drips is the molecule itself: "NAD+ in its pure form just doesn't get absorbed by the body — it breaks down before it gets to the cells. Celebrities pay thousands of dollars for a procedure that isn't scientifically proven to work."
When Celebrities Become Your Doctor
For a significant number of people, especially the affluent, the appeal of NAD+ IV drips is immensely noticeable and compelling. Most users claim it has a plethora of benefits, including, but not limited to, improved cognitive function, mental clarity, anti-aging effects, reduction in systemic inflammation and restorative sleep patterns.
This anecdotal evidence, replete with newfound vigor, has resonated with thousands of people globally. Hailey Bieber has been very vocal about the IV drips, including those containing NAD+, and has documented her journey on Instagram. In fact, on an episode of the popular show The Kardashians, Hailey Bieber and Kendall Jenner took IV drips containing NAD+ boosters, with the former telling her millions of followers that "she's doing it for the rest of her life." This, according to lifestyle and entertainment magazines, spiked interest in NAD+ boosters globally.
Critics have continuously pointed to the lack of long-term studies confirming the safety and efficacy of such procedures, and most outrightly claim that their effectiveness may be grossly exaggerated for marketing purposes. Also, there have been numerous legal cases involving the FDA and the National Products Association on issues surrounding NAD+. Regardless of the legal standing, doctors and specialists are still divided on what form of NAD+ is optimal, how it can be effectively administered for maximum absorption and whether it is safe at all.
The Plot Twist in Your DNA
With no real scientific evidence to back up the claims of NAD+ being efficient in age reversal, among other things, Holivita steps in as an antidote to the prevalent one-size-fits-all approach of modern medicine.
Holivita's approach is quite different from what is typically done in the wellness industry today. Instead of selling you the latest trendy molecule for $750 per session, the system first checks if you really need it and what other options might work for you, using personalized medical-grade questionnaires, DNA analysis and any extra health data that you can upload if you wish.
A specially trained AI matches your data with all the scientific knowledge available on the subject, as well as with the results from other Holivita users, to create a personalized step-by-step plan for you. Holivita technology analyzes not just individual genes but also their interactions. The system compares your genetic profile with millions of scientific publications and the real results of other users. It's like having a personal team of thousands of scientists working exclusively on your health 24/7.
By leveraging cutting-edge technologies and DNA-based analysis, this innovative project has the ability to determine what is beneficial for an individual or not. Even a globally renowned celebrity like Kendall Jenner may not, by a large margin, be safe to take any medication without adequate genetic testing. Instead of simply administering NAD+ or supplements to you based on social media hype, it utilizes the biological data that has been meticulously analyzed to help you understand if you genuinely need NAD+ boosters. This process, according to Dr. Dmitry Chebanov, Holiverse's Head of Health and a reputable biologist with over a decade and a half of experience, involves a comprehensive analysis of your respective biomarkers, a thorough assessment of your present lifestyle and a clear grasp of your health goals.
Holivita's extended guidance goes far beyond identifying potential NAD+ deficiencies; it delves deeply into the exact form of NAD+ boost your body will most likely absorb faster for optimal results. This further implies a careful examination of a plethora of existing options, ranging from subtle dietary interventions to lifestyle modifications that can naturally support NAD+ production, precisely formulated supplements backed by real science. Only then, if scientifically needed based on your health data and current lifestyle, will Holivita recommend more doses or therapies.
Additionally, based on data obtained and analyzed accurately, Holivita algorithms may also search for naturally better alternatives that align with your condition and goals, helping you achieve superior results without necessarily taking NAD+ boosts. These alternatives may operate through different biochemical pathways unrelated to direct NAD+ supplements but are equally or even more effective.
Your Genes Are Worth More Than You Think
The most interesting part is just beginning, though, as your health data, combined with genome analysis, is valued by pharmaceutical companies between $50 and $20,000 — the more complete and unique your profile, the higher the price. And Holivita offers you the opportunity to earn from this data while you improve your health according to a plan tailored to your unique biology.
Medical ID, another one of the company's first products, lets you store all your health data, such as your NAD+ intake history, in one secure place. This makes it easy to share your medical history with any clinic worldwide, helping you get more accurate and better-quality treatment.
The most revolutionary part, however, is yet to come. Holivita is developing Digital Twin technology — your DNA-avatar, on which any intervention can be safely tested. Imagine: you can see how your body will react to the same NAD+ over several months or even years, without taking a single drop. No more blind experiments for thousands of dollars — only scientifically grounded predictions based on your unique biology.
The Future Has Your Name On It
While Gwyneth Paltrow promotes yet another wellness procedure and millions of fans blindly follow celebrity advice, Holivita offers a revolutionary approach: personalized medicine based on your DNA, not Instagram trends.
The NAD+ scenario stands as a case study of a molecule that, albeit profound with benefits, can be wrapped in marketing hype when applied to human wellness. Holivita is committed to ensuring that your well-being is not a leap of faith based on the words of paid social media influencers but a carefully calibrated journey powered by your biological blueprint. The real question isn't whether NAD+ works.
The question is whether it works for YOU. And for the first time in history, we'll have a scientific way to find out.