Jennifer Lopez is being skewered on social media for launching an alcohol brand despite the fact that she doesn't drink.
On Wednesday, April 5, the pop star formally announced the formation of Delola, an Italian coast-inspired beverage similar to Aperol.
"I just wanted to create something better — something better tasting, better ingredients, something I would want to drink with my friends and family, and that is Delola," she said in a video.
While J.Lo might have expected her fans to applaud her latest business endeavor, the opposite happened: They accused her of a shameless cash grab.
"Jlo you don't drink. This is like something that is known and has been pointed out on numerous occasions. I mean….I get it- a coin is a coin- but mama you don't drink alcohol," one person commented on Instagram. According to Page Six, another added, "But you literally don't drink? This is such a money grab ugh."
Several fans wondered why Jen didn't create a non-alcoholic brand.
"Oh wow. This is disappointing," wrote one person. "Why not create a NA brand considering you've been outspoken about the negative effects of alcohol and that you yourself don't drink? This feels so off-brand for you, genuinely curious why you're selling alcohol."
Some people pointed out that her husband, Ben Affleck, has struggled with alcohol abuse in the past.
"For argument sake, sure it's business and it's about money, but it just seems fake AF to be promoting alcohol under the guise of 'living a little' when she talks about how bad alcohol is for her skin and is not part of her lifestyle (not to mention Ben's past issues). But hey, we'll all flip for a dollar right?" an annoyed fan opined.