She's got the look! Hundreds of Kylie Jenner fans lined up in the wee hours of the morning on Friday, Dec. 9, to check out her new pop-up shop in a California mall.
Several of her fans lined up at 4:30 a.m. even though the store didn't open until 10 a.m.
The boutique, which is located inside the Topanga Westfield mall in the Los Angeles area, sold her highly in-demand lip kits, as well as official merchandise, including apparel, lingerie, accessories, phone cases and her 2017 calendar.
Kylie showed up to the opening closer to 10 a.m. dressed in a red hoodie, matching trainers and black leggings. The normally done-up reality TV star donned little makeup for the morning appearance.
Just before the doors opened to her store, she shared an image of a throng of fans eagerly waiting for the doors to open.
"The empire 👑👑👑 it's all for you ❤️ See you soon x #TheKylieShop," she captioned the photo.
A day earlier, she shared an image of the storefront, which features her name in white and a black gloss design dripping down the front of it. The storefront resembles the design on her lip kits.
The shop will stay open until supplies last, but if history is any indication, the doors won't stay open long -- her lips kits always sell out within hours. In fact, when she first dropped her lip kits in 2015, the site that sold them crashed from so much web traffic. Heck, she even "broke Google."
Aside from products, the shop also features images of Kylie and beau Tyga, and there's a part of the space based on her bedroom.
Prior to the shop opening, Shopify Plus VP & GM Loren Padelford told Fashionista.com that the Kylie store may be the "biggest pop-up ever."
Shopify now powers Kylie's merchandise website.
"She's very heavily involved; she's been in the store deciding what she wants it to look like," the Shopify head honcho said. "She cares a lot about the experience of the customers and wants them to feel like they're a part of her world."
- Dec. 08, 2016 Check out the best and worst in celebrity style for 2016