It was only moments after Austin "Chumlee" Russell was arrested on March 9 that the Internet took notice as only the Internet can.
Twitter users were both humorous and absolutely savage when speaking of the oft-aloof "Pawn Stars" cast member following his arrest on felony weapon and drug charges.
Officers were serving a search warrant in a sexual assault investigation and found methamphetamine, marijuana and at least one gun at his southwest Las Vegas home, police said in a statement. Chumlee is still reportedly being investigated for a sex assault, as well.
The 33-year-old was booked into the Clark County Detention Center on March 9. His bail was set at $62,000.
Many of the responses to the arrest were somewhat predicable, in that people joked that his bail would be haggled, a la the hit TV show he stars in.
Others were more creative and blisteringly brutal.
"Any of my Vegas friends looking for work? Looks like there's about to be an opening at the Pawn Stars pawn shop. #Oops #Chumlee," one Twitter user named @ThatguyKMac wrote.
Another person who goes by the handle @JeremyInKC wrote, "A guy named Chumlee who works in a pawn shop getting arrested for meth and guns? Never would see that coming…"
Renowned chef Hugh Acheson, who knows a thing about reality TV as he's often on "Top Chef," got in on the action, simply saying, "Oh Chumlee…"
Another user: "The worst part of Chumlee getting arrested is that they said his real name on the news and now the magic is gone forever."
"Chumlee you're supposed to be doing bad pawn deals not meth," another said.
He is facing 19 drug possession charges and one count of possession of a gun by a prohibited person, jail logs show.
In a statement, "Pawn Stars" co-star Rick Harrison said, "We don't have details yet but are here to help Chumlee however we can."
A spokesman for the History Channel has declined comment.
According to his Instagram, Chumlee was scheduled to deejay at a Las Vegas nightclub called Tru on March 11.
"People can relate to me, and they root for me because on the show I am the dumb guy, the one who is a little rougher around the edges," he told the Las Vegas Sun in 2014. "When people come in the store, they want to give me a hug and say hi."
That same year, Chumlee was the victim of a death hoax that circulated the Internet. That, of course, turned out to be untrue. Unfortunately for him, his drug and weapons arrest isn't a hoax.