Todd Williamson / Getty Images North America 1 / 9
Todd Williamson / Getty Images North America 1 / 9

Too bad, so sad.

That's the message being sent to three frontrunners who've been vying to land the vacant "Live With Kelly" co-hosting spot alongside Kelly Ripa, reports Page Six.

According the New York Post's gossip column, Mario Lopez, Rob Lowe and Jeff Gordon are no longer contenders.

Producers and Kelly, insiders claimed, are "amused and fed up" with how some of the stars seeking the coveted slot -- which was notably vacated by Michael Strahan three months ago -- have been using it to self-promote.

Apparently ABC execs don't like how the men have been talking themselves up as contenders for the gig and how items about them possibly winning the co-host role have been allegedly leaked to the press.

Of course, it makes sense that people would want the gig.

"It's a highly coveted job," and insider told Page Six. "There's no other show where the co-host gets to have their name in the title of the show -- you don't get that kind of prominence. That's why they're leveraging [their place in the race]. Just being in the mix is helpful to their careers and reputation. Well, Rob, Jeff and Mario are not getting the job."

ABC and the men's reps declined to comment to Page Six.

You'll recall that things were a hot mess at "Live" after Michael announced his departure in April. It quickly came to light that the former NFL star and execs had only informed Kelly -- who's co-hosted the show since 2001 -- of his decision to move over to "Good Morning America" right before the public found out.

Kelly felt blindsided and considered it a betrayal. Michael's planned exit was moved up from September to just a few weeks later.

Reports then claimed the pair couldn't stand each other even before the surprise announcement, and jaw-dropping info about the stars' alleged feud and bad blood in the wake of the news continued to emerge for weeks.

Then, after Michael's last day on May 13, all traces of his presence were reportedly stripped from the "Live" studios and offices.

"After the whole thing with Michael, [the producers] want someone loyal," a source explained to Page Six. "They want someone who is going to be in it long-term. They don't want a self-promoter and to [have to] be doing this whole thing again in a year."

So who remains in the running? Both Kelly's friend Anderson Cooper as well as former child star-turned-director Fred Savage are believed to still be contenders.

ABC reportedly plans to announce the new co-host around November sweeps.