If you want to be like Gwyneth Paltrow, you better bring your wallet…. or a Brinks truck.
The actress's lifestyle brand, Goop, sells everything from clothes to beauty products to home design. And it doesn't come cheap at all, as evidenced by many new products she has unveiled.
Goop sells a cleanser for $90. A typical cleanser in the drug store goes for anywhere from $5 to $15. A moisturizer will set you back $100. A replenishing night cream? Yeah, that goes for $140.
The products, she wrote on the website, are "Luxurious, age-defying, powerful, and organic."
"Our products deliver clinically-proven results that mirror exactly what you would find from the big guys with huge R&D budgets and no ingredient restrictions," she wrote.
Ever since the site launched in 2008, many have complained about the high costs of the products on Goop. Gwyneth, though, isn't about to apologize for the prices.
In an interview with Glamour magazine in February, she said, "Sometimes I'll get annoyed if someone's like, 'Goop is so expensive.' I'm like, 'Have you looked at the website? Have you seen the range of price points? 'Cause we sell things that are $8.'"
"I'm like, 'If you want to f--- with me, bring your A-game,'" she said. "At least have all your information."
Gwyneth is used to being a on the defensive about many aspects of her life, including her estranged marriage to Coldplay frontman Chris Martin.
The two split in March 2015, but they are yet to be divorced and they remain fiercely close. Their split was especially surprising because of a certain phrase that she used to describe it, the now-infamous "conscious uncoupling."
She's now explaining what exactly that means.
"I unwittingly created a whole sort of hoopla with my choice of words," she told Matt Lauer on the "Today" show. "It wasn't my words actually. I was sort of following a theory."
"He's like my brother. I'm really close to him," she added. "We're a family. Even though we're not in a romantic relationship, we're a true family and we like to do things to reinforce that we're a family for the children [and] for each other."
Recently, Gwyneth, along with the couple's two children -- Apple, 11, and Moses, 9 -- cheered on Chris during his Super Bowl performance.
"It's pretty incredible," she told Matt. "It's also a little weird that [the kids]' first football game is that. They were so proud of him and it was such a gorgeous performance and very uplifting."
Aside from her children, Gwyneth said her focus right now isn't acting, but rather her website, which she says is her "24/7 focus."
"It's been a very steep learning curve," she says. "It's very challenging. It's very exciting."
… And, sorry Gwyneth, it's also very expensive.