Heidi Montag might be a little worse for wear as she's being slammed for promoting one-and-done pants.
Earlier in the week, the "Hills" star began promoting S1NGLES Jeans, which are single-use denim jeans.
"No more shrinkage. No more fading color. Just good vibes. You'll always look your best because you'll only wear @S1NGLESJEANS once," she wrote alongside an advertisement for the new clothing company.
On Tuesday, April 12, she posted a second endorsement.
"Made to hug our bodies, @S1NGLESJEANS is made from a proprietary blend of form-fitting cotton and recycled plastic. Wear them once, then toss them out," she wrote alongside a photo of a woman floating in the water in the aforementioned jeans.
S1NGLES says they're the "world's first single-use jeans" and that their product is "completely sustainable because [the jeans] are made from a proprietary blend of form-fitting cotton and recycled plastic."
Fans ripped into Heidi after her endorsement.
"What in the global warming did I just read?" one fan said.
Others even had to check the date to see if it was an April Fools' Day prank. Critics quickly dubbed the jeans "stupid," "wasteful" and "ridiculous."
"This cannot be real…" one person said. Another added, "I have to assume this is satire..?"
Yet another person wrote, "Did I read that right? Single use jeans?! What is even the point of that."