"I'm not a businessman. I'm a business, man."
Those words, rapped by Jay-Z in 2005, could not be more accurate for the rap icon, especially as of late.
Within just the past couple of days, Jay-Z has been on a trademarking binge, trying to acquire the rights to everything from hand signs, restaurants and clothing.
On Feb. 1, TMZ reported that "the Hova" is trying to secure the rights to the diamond hand sign he often throws up during concerts. His fans all know this as "throwing your diamond in the sky.")
In his documentation, Jay says he plans to use the sign in a variety of entertainment services in either music, video, TV or film, TMZ said.
The diamond trademark application comes one day after it was reported that Jay's company, S. Carter Enterprises, filed legal docs to secure the rights to their clothing brand, Paper Planes.
TMZ reported that Jay and his enterprise want to expand the Paper Planes logo in a retail setting, such as department stores, online stores and even music recordings.
Just a day prior to that report came a separate story on Jay filling to trademark the name "Hovina" for his own global restaurant group. The Blast cited documentation that show Jay, under his S. Carter Enterprises company, wants the "Hovina" name for restaurant and café services, pubs, cocktail lounges and wine bars.
It's Jay-Z's world, y'all.