The haters gonna hate, hate, hate, and Gisele Bundchen is going to box them off.
As soon as Under Armour announced the supermodel, 34, as its first non-athlete spokesperson on Tuesday, Sept. 2, the Twitter community responded immediately—both positively and negatively. Not that such a response dismayed the Brazilian beauty or the sportswear brand one bit.
Just two days later, on Sept. 4, Under Armour released their latest "I Will What I Want" campaign video featuring the former Victoria's Secret Angel, kicking, jumping, and punching her super-toned body into a sweat. Bundchen, married to Tom Brady since 2009, wore an ebony Under Armour sports bra and matching knee-length sports leggings from the performance line's new collection.
While the mom to Benjamin, 4, and Vivian, 1, showed of her amazing abs—and perfect ombre blonde ponytail—those Twitter comments from just the day before were projected on the walls around her. "Under Armour! WTF?" read one, while another asked, "Is modeling now a sport?" But Bundchen just kept on going, earning her accolades by the end: "Bravo! Gisele can do anything."
"This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter," Bundchen said in a statement. "Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals."
What do you think of Gisele as Under Armour's new spokeswoman? Tweet with @UsWeekly using hashtag #stylebyUs!
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