Actress Katherine Heigl was dropped by her own publicist following a string of bad press in 2008 because she consistently exhibited "diarrhea of the mouth".
The "27 Dresses" star courted controversy after claiming director Judd Apatow's script for her hit film "Knocked Up" was "a little sexist".
She then infuriated a number of her TV co-stars soon afterwards by insisting she didn't deserve an Emmy Award for her work on Grey's Anatomy because her character "had no material worthy to submit".
Heigl's publicist worked overtime to repair the damage the comments had done to her reputation, but when the actress refused to hide her true feelings and instead give more "chipper interviews", her rep promptly dropped the blonde beauty as a client.
She tells Elle magazine, "I've never really been America's sweetheart, but for a minute I think that's what they wanted me to be. And I had 'em for a second thinking maybe I was. And then I opened my mouth, and it was very clear I wasn't."
And while Heigl doesn't regret any of her actions, she wishes she had kept some of her more cutting comments to herself: "I look at some of what I had to say, and I'm like, 'Oh my god, I would tell myself to shut up too.'"
But the actress is learning from experience - she's trying to reign in her blunt honesty and sarcastic attitude in a bid to better connect with her fan base.
She adds, "I'm just that a**hole who really wants everyone to like me, and it's a ridiculous goal and it's an impossible goal. But I think if I keep pushing forward and showing myself through and through, they will see me again for what I really am and not what has been sort of spun about me."