Entertainment Tonight.

Forget the usual Hollywood route of debuting newborns on magazine covers, Jay-Z and Beyonce introduced their pride and joy in an ultra-modern way -- via Blue's very own website!

Beyonce's Baby Announcement 

The proud mom and pop unveiled photos of their daughter on Blue's Tumblr account this afternoon, more than a month after the January 7 birth.

The site, which features multiple photos of Beyonce and Jay-Z cradling their newborn, allowed fans gorgeous photos of the family with the following handwritten message:

"We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives.The Carter Family"

Oprah's Baby Gift to Beyonce Revealed!

Blue Ivy Carter was born in New York City via natural childbirth, revealed Beyonce and Jay-Z in an official statement January 9th.

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