© Scott Harrison / Retna Ltd. 1 / 14
© Scott Harrison / Retna Ltd. 1 / 14

Rocker Bret Michaels is expanding his brand by launching is own range of pet products.

The Poison front-man and animal lover is teaming up with bosses at U.S. retailer PetSmart to release the Bret Michaels Pets Rock collection next summer (2012).

He says, "As a musician who loves animals, I'm thrilled to be collaborating with PetSmart to create the Bret Michaels Pets Rock collection.

"As a dedicated pet owner myself, this is a natural partnership for me, and I can't wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are."