By Charles Switzer
11:14am PST, Jan 14, 2025
Prioritizing Family Life
Ivanka Trump, 43, daughter of former President Donald Trump, 78, has chosen not to return to the White House for her father's second term to the disappointment of her fans."The main reason I am not going back to serve now is I know the cost and it's a price that I'm not willing to make my kids bear," she revealed on the "Skinny Confidential" podcast. "My highest most core value is family. And my kids were much younger, so it was easier to not be present. But when you have kids that are teenagers, about to be teenagers, your physical presence matters so much."
Ivanka and her husband, Jared Kushner, 44, relocated to sunny Miami, Fla., while focusing on raising their three children. The couple has settled on Indian Creek Island, known as the "Billionaire's Bunker," where they enjoy a private and family-oriented lifestyle.
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Emotional Toll of Previous Political Involvement
The couple's prior roles as senior White House advisers from 2017 to 2021 led to significant personal challenges, including the loss of friendships and social backlash. Ivanka has expressed that the experience "took its toll," influencing her decision to step back from the political world."I love policy and impact. I hate politics," she spilled on the program. "And unfortunately the two are not… there is a darkness to that world that I don't really want to welcome into mine. To some degree, I'm at the center of the storm because my father is about to be president. It's a very dark negative. And some people love like the gladiator aspect of it, you know, the fight that … that was never me."
Focus on Private Ventures
Post-White House, Ivanka and Jared redirected their efforts toward private business endeavors.In November 2024, sources told The Cut that the incoming first daughter's spouse had been concentrating on his private equity firm Affinity Partners while Ivanka was exploring initiatives related to technology leadership and child safety.
They also revealed the former presidential advisers were "enjoying" life in Miami after "fleeing" the New York City social scene.
Commitment to Personal Well-Being
Reflecting on her past experiences, and always one for healthy living advocacy, Ivanka highlighted the importance of setting boundaries and focusing on healing and positivity, seemingly indicating a shift toward prioritizing her personal well-being over political engagements.On November 4 last year, which was Election Eve in America, Ivanka got philosophical on her Instagram by sharing, "'The price of anything is the amount of life you exchange for it.' – Henry David Thoreau. Spend your time and energy on what truly matters. 'Thinking is difficult; that's why most people judge.' – Carl Jung. What you judge, you cannot understand. Instead, observe, study, and learn."
Support from a Distance
While maintaining support for her father, Ivanka prefers to do so from afar this term, choosing not to engage directly in political activities but to remain a supportive daughter in her personal capacity."While I will always love and support my father, going forward I will do so outside the political arena," she said last October.
"We're rooting for him — obviously, we're proud of him," Jared told an outlet. "But, you know, either way, our life will just continue to move forward."