By Katherine Tinsley
2:14pm PST, Jan 8, 2026
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Since returning to California, Meghan Markle has been trying to appear authentic to fans, but one PR expert thinks she needs to be mindful of how she comes across online.
"Perhaps, instead, looking at relatable points that her audience can connect with? Maybe New Year's Resolutions and what she's looking to remove from her life this year? Or looking to gain and develop? Sharing goals around things connected to this? She could then tie this into her brand,"
Rhea Freeman told
Daily Express.
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"That said, she'd need to be careful with this if she's looking to win people over," Rhea Freeman continued. "It would be a clever move to have these goals and resolutions aligning with bigger themes — such as spending more time with friends would be a good one (with some carefully placed products in the visuals), but 'growing my range of jams' wouldn't land anywhere near as well."
Meghan Markle returned to Instagram last year to promote her various projects, but there's been speculation surrounding how her content could change in the new year.
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Aside from Meghan Markle's lifestyle brand, she could use her platform to highlight her charitable initiatives.
"Another thing she could do would be to move the focus away from her, and onto the causes she supports, asking key people connected with them about their vision for the next 12 months?" Rhea Freeman asked.
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"This would be interesting content, would show more depth, and also highlight causes close to her heart," Rhea Freeman added.
