By Molly Claire Goddard
3:29pm PST, Jan 19, 2026
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According to royal and foreign policy commentator
Lee Cohen, Meghan Markle needs a win after attempting numerous failed ventures. "My take is that Meghan Markle's post-royal career is no longer a journey. It's a loop," he told
Daily Express. "A doom loop, it seems. Launch. Hype. Disappointment. Rebrand. Repeat."
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Over the past year, Meghan Markle's business has been plagued by endless problems. "By 2026, the pattern isn't just familiar — it's exhausting. Her revolving door of staff will tell us, again, that this project is the real one. They will insist, again, that critics 'don't get it'. And once more, the audience will quietly drift away," Lee Cohen said.
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Unfortunately, Lee Cohen does not foresee better luck for Meghan Markle. "So, 2026 in a nutshell? More launches. More breathless announcements. More delusional insistence that breakout success is one pivot away," he said. "But zero breakthroughs. No relevance. Just diminishing returns and public exhaustion and alienation."
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According to
Daily Express columnist
Mieka Smiles, Meghan Markle has a problem being authentic with her audience. "A lot of her terrible press is brought on by her total inability to tell the truth about who she is. Because here in Britain we value truth-tellers," she wrote. "Which is why Meghan's shtick has worn out so quickly."
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In 2025, Meghan Markle premiered Season 2 of With Love, Meghan to less-than-impressive ratings. The Duchess of Sussex's As Ever lifestyle brand also struggled with numerous glitches and stocking items to meet consumer demand.