Want to make a viral video? Think again.
YouTuber Tyler Oakley makes videos that reach his vast audience of over 8 million subscribers. Tyler spoke to Wonderwall.com at "The New Wave Photoshoot" about his success online and we found his insight pretty surprising.
"Know that it's going to take time," the 27-year-old said about making videos with hopes that they will appeal to a massive audience. "When I started, I wasn't full time until five years into it. A lot of people want an instant something to take off."
But what about the videos that do go viral instantly?
Tyler offers this warning: "Going viral is not as great as you think. Even if it's for all the right reasons, it comes with a level of expectation. People want what went viral to be what you do in the future and that can be a burden. I was very fortunate, now in hindsight, that I never had anything go viral, and I had my audience grow over time and accept that I do a variety of things. It wasn't just one thing that took off. There's no recipe for going viral and even if I knew it, I don't know if I'd want to do it."
For Tyler, he made the transition from YouTube to main-stream television with "The Amazing Race" Season 28, a season that featured a cast of social media stars. After he finished in second place with his teammate Korey Kuhl, he focused on writing.
Tyler's first book "Binge" reached #2 on The New York Times Bestseller List in November 2015.
"I loved the experience with the first book," he said. "It felt like having done YouTube for so long, it felt like a new job, and every day I felt like I learned so much about that industry and world. So now going into possibly writing more, I learned so much the first time that I feel like now I can get away with writing more. The first time I was like, 'I can't put that in a book' and now I'm like, 'Nobody's safe!'"
While it might feel like he does not hold back on Twitter either, he claims that he uses his best judgment before hitting that Tweet box for his 5.3 million followers.
"If there's something going on and if I'm passionate about it, I'll weigh in," he said. "I typically try to stay in my own lane. That's something I've learned over time on the Internet. More times nowadays, I'm like people don't need to hear my opinion on that."