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Pop star Justin Bieber got revenge on rival Drake Bell by upstaging the actor-singer at his album launch party and later taunting him about the incident online.

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Former Nickelodeon star Bell often sends barbed remarks to Bieber via Twitter but Bieber simply ignores him.

However, the young star got his own back on Thursday night by causing a storm at Bell's album release bash.

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Bieber stunned onlookers at the event at the Grove in Los Angeles by pulling up in a van and peering out through the sliding side door, causing a huge crowd to gather.

He later posted footage of the moment to his Instagram account alongside the caption, "So nice seeing my fans at The Grove tonight."

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According to TMZ, Bieber then added a photograph of Bell looking down at Bieber's van surrounded by fans, and added the mock caption, "Why is @justinbieber sprinter van getting more attention than my album release party", but the message was later removed.