When Hulu got the rights to the new Kardashian family reality TV show it was reported that the streaming service had to back up the Brinks truck.
The way Khloe Kardashian sees it, her family is well worth it.
"We give so much of our personal lives up for entertainment," she said in a Variety cover story published March 9. "We always have our private family conversations, and we're pretty brutal, me and my sisters, with what we will settle for or not settle for."
Khloe and her famous family made their name in mainstream circles after 20 seasons of "Keeping Up With The Kardashians" on E!. Beginning next month, they'll move their specific brand of chaos to Hulu, where the show will simply be called "The Kardashians." During the run at E!, reports claimed each family member made a different amount for their participation. Khloe said everyone will make an equal amount for the new show.
"Not all money is good money. It has to be a good fit, and Hulu was just the perfect fit for us," she said.
Although the exact number hasn't been confirmed, reports say the family's new multi-year deal is north of $100 million. Family momager Kris Jenner acknowledged the deal was lucrative, and hinted the Hulu wasn't the only network vying for the family's services, although she refused to out the jilted dance partners.
"Well, money always matters. I think that anybody would be foolish to say that money doesn't matter anymore," she said. "We had options for sure, but I'm not one to kiss and tell."
Khloe proclaimed that her mom "fights like a pit bull" when it comes to TV deals and negotiations.
As the K-clan won't confirm the value of the deal, nor will Hulu, which falls under the Disney umbrella. Still, Disney essentially admitted that Kris, Kim, Khloe, Kourtney, Kendall and Kylie don't come cheap.
"We stepped up to a great deal that they very much deserve," Dana Walden, Walt Disney Television's chairman of entertainment, told Variety. "Who would you want more for your unscripted slate than the Kardashians? They perfectly symbolize our strategy, which is taking big shots, but the right shots, and betting on incredible talent and best-in-class opportunities in each genre."