Nicole Richie had a fiery 40th birthday.
On Sept. 21, the former "Simple Life" star celebrated her birthday, but things went awry after a few strands of her hair caught on fire as she attempted to blow out the candles on her birthday cake, a cake that showed her a child.
"Well… so far 40 is [fire emoji]," she captioned a video of the incident.
In the smoldering video, Nicole doesn't seem to initially notice her fair aflame, as she smiles briefly. It also appears that she didn't notice the extent of the fire until the end of the video, in which she screams as flames quickly get larger.
Friends tried to pat the fire down as the video ended.
It's believed that the House of Harlow founder was largely unharmed during the incident, particularly given her husband's Instagram comment.
"That's hot," Joel Madden said, stealing a phrase from Nicole's pal Paris Hilton.
Benji Madden, meanwhile, commented, "Stay lit."
Many of Nicole's A-list pals also chimed in and couldn't hide their horror.
"My heart just dropped!!!!" Kelly Rowland said. Ellen Pompeo wished Nicole happy birthday and added, "I hope you're okay!" Amy Schumer exclaimed, "Oh my gawwwd," which was echoed by a chorus of other fans and celebrities.
Prior to the torching, Joel paid tribute to his wife, as she shared a series of loved up images.
"Happy Birthday Nicole," he wrote. "You've made love feel timeless I've forgotten how old we are."