Gary Gershoff / WireImage 1 / 5
Gary Gershoff / WireImage 1 / 5

Blake Lively is taking her Chanel obsession to the next level. The "Gossip Girl" star will be the new face of Karl Lagerfeld's fashion house.

The 23-year-old just wrapped the shoot for the handbag collection in Paris, E! reports. The finished product should be released in early 2011.

Lively is no stranger to Chanel. She sat front row at its Haute Couture Show in Paris in July. In September, she dazzled in a red sparkler at the premiere of "The Town" and in a sequined dress at the Chanel SoHo reopening.


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