When it comes to eye shadow, earth tones are easy but purple is just as painless and adds a little extra something. These Hollywood beauties know the plushy pigment is an instant attention-getter, especially during awards season.
Baby blues, gorgeous greens and beautiful browns all look equally majestic when highlighted with a contrasting sweep of purple shadow.
A plethora of violet-eyed vixens show us how it's done.
Grape-y hues are a natural for dark-haired ladies, and Rihanna takes a funky tip from the rock 'n roll '80s by embracing purple in a big way. Her eyes really pop lined with an iris pencil.
Our little pop princess is all grown up. Duff's eggplant-lined eyes are decidedly more sexy sophisticate and less "Lizzie McGuire."
Posh just shared a beauty secret with BFF Katie Holmes: A wash of purple shadow combined with liner packs a punch on green-eyed girls.
J.Lilac? J.Lavender? However you abbreviate it, we'll forever love J.Lo in this ethereal, matching eye shadow-and-dress combo.
When it comes to beauty tricks, Gabrielle Union knows how to "Bring It On." The starlet shines with a subtle smudge of periwinkle on her eyelids.
"The Starter Wife" star adds drama to a night out with come-hither eye makeup featuring intensely lined rims and a deep plum shadow. Goodbye "Will & Grace," hello beguiling vamp.
A dusting of pale lavender shadow that gets darker near the lash line lends this "O.C." alum a dash of romantic glamour, while accenting her sparkling baby blues. She's definitely bringing down the "House!"