Music artists typically promote their albums in large population hubs like Los Angeles or New York City, but Lana Del Rey is hyping up her latest project with one single billboard in middle America. That's it.
It's not totally known why the "Summertime Sadness" singer decided to purchase billboard space in Tulsa, Oklahoma, but fans believe she did it to throw shade at her ex-boyfriend Sean Larkin, as that's his hometown.
Lana posted a photo of lone billboard to her private social media account on Tuesday.
"There's only one and it's in Tulsa," she said, according to the Daily Mail.
After a fan asked Lana why she ultimately chose Tulsa as the location for her sole billboard, she replied, "It's. Personal."

Lana and Sean, a reality TV star and retired cop, began dating in September 2019. They split a few months later in March 2020.
"We still talk and whatnot, we just have busy schedules right now," she told the New York Times shortly after the split.
"Did You Know That There's a Tunnel Under Ocean Blvd," Lana's ninth studio album, includes featured artists such as Jon Batiste, Jack Antonoff's Bleachers, Father John Misty, Judah Smith, Tommy Genesis and SYML.