Sean 'Diddy' Combs has apologized for his "ignorant" behavior at a party on Saturday, October 1, 2011, when he chastised revelers for drinking a rival to his vodka brand.

The rap mogul, who is also an investor in Ciroc vodka, was hosting a BET Awards after-party in Atlanta, Georgia when he spotted a group of men drinking Grey Goose.

He flew into a rage and ordered the partygoers to "put that s**t down" - but now he's confessed he is "disappointed" by his behavior.

In a series of posts on his blog, he writes, "To all my childen (sic) of God... I have backslid and regressed. Forgive me for my ignorance. Pray for me pls (please). I know better and I am better. I have a responibility (sic) that I promise I will live up to. And I'm more dissapointed (sic) in myself than you know. I will humble myself and learn.

"(The) bottom line is I'm sorry to all! Pls (please) find it in your heart to accept my apology. I will do better and be Greater And a source of positivity! Thank yall for listening. Thank you. Real talk. Peace.

"And yes this has been a 3am emotional real twitter rant! But its my real feelings."