It was only a matter of time.

After the success of her tween clothing line, Material Girl, which she shares with her daughter Lourdes, Madonna will be launching her own label Truth or Dare by Madonna, Women's Wear Daily is reporting.

According to WWD, the new label will be aimed at women age 27-50 and will start out with a fragrance, followed by accessories like footwear, handbags and underwear.

Madonna will reportedly be the face of her own line, and unlike Material Girl, Truth or Dare will not be confined solely to Macy's.

The fragrance is expected to launch in 2012.

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