Well, hello there, Edward Duke Rancic!

First-time mom Giuliana Rancic shared a photo of her bundle of joy with Bill Rancic on TODAY Wednesday.

PHOTOS: Bill and Giuliana's love story

"I look at that picture ten times a day and I still coo!" the E! News host, 37, said as a snapshot of little Edward, looking contemplative in PJs, was shown onscreen. "He's just adorable. He's so cute!"

Edward was born Aug. 29 in Denver via gestational carrier, a woman recently revealed as Delphine.

"We just stare at him all the time," she gushed. "He's got big eyes and he'll just stare at you for ten minutes at a time. It's just unbelievable."

PHOTOS: Celebs who've used surrogates

Breast cancer survivor Giuliana and Bill, 40, famously struggled to conceive for years before deciding to have their child with Delphine's help.

"She gave us the greatest gift in the world," Giuliana said of Delphine. The couple were present in the hospital room when Delphine gave birth.

VIDEO: The couple opens up to Us

"When the baby came into the world, we just started hysterically crying tears of joy."

This article originally appeared on Usmagazine.com: PIC: Meet Giuliana, Bill Rancic's Son Edward Duke!