Prince Harry brought his three day bender in Las Vegas to an end by leaping into a swimming pool at 3am on Monday night, still wearing his jeans and challenging Olympic hero Ryan Lochte to a race, which he lost, despite being given a three-second head start by the swimmer.
5,000 other guests looked on as the race unfolded.
It was however, also eerily reminiscent of a less glorious moment in Harry's career, when he jumped fully clothed into a swimming pool while on holiday in Croatia last year.
Undeniably, this latest footage projects an image of the young Prince a million miles away from that presented at the Olympic games, where he actually stood in as the official representative of the Monarch during the closing ceremony. This minute long video will also severely undermine all the efforts over the past year to hone a more grown-up and responsible image for Harry as roving ambassador.
The emergence of the video will undoubtedly cause much wringing of hands in the corridors of power at Clarence House, especially as thus far the coverage of Prince Harry's visit to Las Vegas in the UK papers has been largely celebratory -- the playboy prince 'lets his heir down' (Copyright: the Sun) on his well-deserved holiday, a bevvy of bikini-clad beauties for lonely Harry, etc. etc.