R&B beauty Rihanna has landed a fashionable new role as the face of luxury French designer Balmain.
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The Umbrella hitmaker will front the label's spring/summer campaign and she gave fans a sneak peek at the print advertisements by sharing a couple of photos from the shoot on her Instagram on Dec. 17.
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Balmain creative director Olivier Rousteing insists it was only fitting to have Rihanna model the new collection, because the line was inspired by the "icon."
He adds, "In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete."
Rihanna has previously fronted fashion campaigns for Armani Jeans.
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