LONDON (AP) — It's Colin Firth, but not as we know him. He's 12 feet (3.7 meters) tall and made of fiberglass.

A statue of brooding Mr. Darcy, the character played by Firth in "Pride and Prejudice" has been installed in London's Serpentine lake.

The figure shows Darcy emerging from the water in a soaked shirt, recreating a scene from the 1995 television adaptation of Jane Austen's novel.

The scene helped turn Firth into a sex symbol and is regularly voted among Britain's most memorable TV moments.

Lead sculptor Toby Crowther said the work took the lake scene as a starting point but also drew on other depictions of Austen's romantic hero.

The statue was placed in the Hyde Park lake Monday to promote a new TV channel dedicated to British drama.