By Molly Claire Goddard
7:45am PDT, Oct 29, 2025
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Meghan Markle is leaning into her American entrepreneurial side. According to one public relations expert, the Duchess of Sussex is distancing herself from her royal privilege through her As Ever brand.
Keep reading to hear why…MORE:
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According to PR expert
Dermot McNamara, Meghan Markle knows exactly what she's doing in her entrepreneurial era. "From the blurred product shots in her [Instagram] reels to references to her 'signature glow,' she's clearly positioning herself as a self-made entrepreneur rather than a royal adjunct," he told
Daily Express. "It's smart, modern and completely in tune with the American consumer."
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Instead of focusing on being an untouchable member of the royal family, Meghan Markle is showing herself as the everyday woman, Dermot McNamara believes. "By doing her own make-up and showing it online, she's repositioning herself as relatable, hands-on and creative, all traits that resonate with beauty audiences in 2025," the expert said. "Fans buy into personality as much as product, and Meghan is taking ownership of both."
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Meghan Markle has been sharing glitz and glamorous moments with her followers, such as preparing for the Balenciaga fashion show in Paris. In the
Reel, the former actress was seen getting her hair and makeup done for the lavish event.
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In another social media move, Meghan Markle teased new product launches for the As Ever brand. "Save The Date 10.28.25," she captioned the
Reel of herself picking fruit for her signature jam.
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It's not the first time Meghan Markle has
distanced herself from the royal family. Stylist
Cynthia Kennedy claimed the Netflix star made it clear she is a down-to-earth American via her wardrobe for
With Love, Meghan Season 2. "Her revamped style is sending everyone a message that I don't have to dress like a duchess anymore. I get to dress like myself and be more approachable, modern, authentic and real," the fashion expert told
Daily Express.
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In the past, Meghan Markle was accused of using her royal title to validate her businesses. After launching a ShopMy storefront labeled "Meghan, Duchess of Sussex," in early 2025, people accused her of "monetizing" the monarchy by using the platform, which allows her to earn commission on affiliate links she posts.
