By Katherine Tinsley
1:09pm PST, Jan 13, 2026
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Prince Harry and Meghan Markle's rebranding of their nonprofit might work against them.Keep reading for the details…
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Prince Harry and Meghan Markle changed the name of the Archewell Foundation to Archewell Philanthropies."This charitable entity allows the couple and their children to expand upon their global philanthropic endeavors as a family," the couple's statement read.
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Royal expert Richard Fitzwilliams suggested that the name change was due to the nonprofit struggling to succeed."When a charity is obviously failing, they should surely increase it if they really believe in it as they claim to," Fitzwilliams told Daily Express. "It is indelibly linked to their image, and they have exploited their royal connections ruthlessly, but this seems to be failing."
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"They are attempting to be beacons of positivity whilst being estranged from their families bar Meghan's mother and this affects their charitable work," Richard Fitzwilliams continued._
Prince Harry and Meghan Markle are working to establish themselves as humanitarians in the U.S., but their efforts have been greatly criticized."It doesn't seem to be working. Despite a superficial rebrand, the charity seems destined either to fail or to be largely irrelevant. This won't help their image in Hollywood or in the United States," Richard Fitzwilliams said.