ALBUQUERQUE, N.M. (AP) — Throughout the filming of AMC hit television series "Breaking Bad" in Albuquerque, interest in the Southwestern city from tourists has grown and local businesses have sought to cash in.

But "Breaking Bad" started its final season Sunday, and Albuquerque shops and tourist attractions are trying to take advantage of the popular show's last moments before the series fades from memory.

The city's visitors' bureau hosted a watch party drawing 450 fans. Even an Albuquerque Catholic church held a marathon of recent episodes, held Mass, then hosted its own viewing of the premiere.

"Breaking Bad," which was filmed largely in Albuquerque, follows former high school teacher Walter White, played by Bryan Cranston, producing and selling methamphetamine with a former student, Jesse Pinkman, played by Aaron Paul.