The Hollywood Reporter -- Netflix CEO Reed Hastings said on his public Facebook page Thursday that subscribers watched 4 billion hours of content on Netflix in the first quarter, prompting one Wall Street analyst to declare that the new-media company is "now likely the most-watched cable network."

Richard Greenfield of BTIG Research said the Netflix users are watching an average of about 87 minutes of Netflix content per day, per household, "essentially in-line with the Disney Channel." The vast majority of all that watching is done in the U.S.

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Greenfield guesses that there were about 28 million Netflix streamers in the first quarter.

Helping Netflix achieve impressive numbers are its original shows like House of Cards and, beginning in May, a new iteration of Arrested Development.

"After failing to live up to subscriber growth expectations in 2012, the question facing investors is whether Netflix's continued ramp in programming investment is paying off," Greenfield wrote. "With streaming per sub per day continuing to tick higher ... we presume churn is continuing to fall -- implying that the price/value of a Netflix subscription is increasing."

Netflix shares rose 4 percent Thursday to $173.01 and have more than tripled in six months.

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