The Hollywood Reporter -- Millennium Entertainment and Gravitas Ventures have struck a deal to collaborate on the digital and theatrical release of a number of indie titles, acquiring the rights to films including Amanda Seyfried-Michael Cera starrer The End of Love and Minnie Driver musical dramedy Hunky Dory.
Gravitas will handle digital distribution duties, including VOD, while Millennium will oversee the theatrical release. They are also partnering on home entertainment.
The deal also includes Guy Pierce drama 33 Posters, directed by Pauline Chan, as well as the previously announced Millennium title Hell Baby, the 2013 Sundance Film Festival title written and directed by Robert Ben Garant and Thomas Lennon.
The End of Love, premiering at the 2012 Sundance Film Festival, was directed by Mark Webber and also stars ShannynSossamon and Jason Ritter. Hunky Dory was a 2012 SXSW Film Festival entry.
33 Posters, about Chinese adoption, has a previous theatrical run in China.
Hell Baby, starring Tomas Lennon and Rob Corddry, Leslie Bibb and Keegan Michael Kay, will debut in July on VOD followed by a limited theatrical run. No dates have yet been set for when the other three films will hit the marketplace.
The strategic partnership between Gravitas and Millennium will allow both companies to focus on core competencies while simultaneously broaden access to great independent content.
"We have been hyper-focused on video on demand for seven years now. As we've seen the marketplace evolve, many producers, filmmakers, and sales agents have asked us to be all-rights buyers," Gravitas Ventures president Michael Murphy said. "Millennium is extremely well positioned to ensure that key acquisitions have a vibrant life in the physical space and we're truly excited to be working with them." Added Millennium Entertainment president Steve Nickerson: "This relationship is the perfect evolution for two leading companies in their respective arenas that will not only benefit our films and filmmakers but also audiences across all platforms."
Related article on THR.com:
Hunky Dory: SXSW Review
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