By Wonderwall.com Editors
6:00am PDT, Aug 15, 2025
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We're about halfway through the summer, but don't panic — there's still time to feel your best this season. Of course, fitness helps, but feeling good in your body all starts with what you eat. Tempted by the ice-cold beverages in the cooler at the beach? The extra serving at a family barbecue? Snacking at the terminal while waiting for your flight? There are a million temptations out there, but there are simple hacks to help you snack healthy, too!
Enter Erica Groussman, the mom of two and powerhouse CEO behind
TRUBAR, a female-founded protein bar brand that's redefining healthy snacking. Since launching in 2019, TRUBAR has skyrocketed into a $50M brand sold in more than 18,700 stores including Costco, Whole Foods, Walmart, Target and Erewhon. It's also available on Amazon, where it banks $1M in monthly sales. The dessert-inspired bars (think
Daydreaming About Donuts and
Cocoa for Coconuts) are plant-based, gluten-free and free of both seed oils and sugar alcohols, making them a go-to for anyone who wants an indulgent snack without the guilt. With 11 bold flavors and vibrant packaging, TRUBAR has more than doubled the category's growth rate and shows no signs of slowing down.
But we get it, you can't eat protein bars all day! That's why Groussman is sharing her top five tips for healthy summer snacking.
Keep reading to see what she had to say…MORE:
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1. Don't overthink it.
"Snacks should be simple. I keep something I actually want to eat on hand at all times, so I'm not digging through the pantry and ending up with a handful of something random. If it tastes good and makes you feel good, that's the sweet spot."
2. When the sweet tooth hits, have a plan.
"I crave chocolate just like everyone else. The trick is having something that feels like a treat but still checks the clean-ingredient box. That's literally why I created TRUBAR. I wanted something I wouldn't regret eating 10 minutes later."
3. Are you hungry or just bored?
"The afternoon 'snack attack' is usually just dehydration in disguise. I drink water first, give it a minute, and then grab something with protein or fiber that will actually hold me over. Mindless snacking is not the vibe."
4. Never leave the house empty-handed.
"I always have a snack packed, whether it's for a workout, the carpool line or the airport. If you stay ready, you don't have to panic-buy trail mix at the gas station."
5. Hydration first, always.
"I never go anywhere without water. I drink five to seven liters a day and even add electrolytes, especially in the summer. Staying hydrated keeps cravings in check, supports energy and helps me feel my best. It's the easiest wellness habit to stick to and the one that makes the biggest difference."
