Blake Shelton's got the magic Twitter touch.
The country superstar's tweet this week about a fictional children's book has sent sales skyrocketing, according to the book's author.
Last year, a woman named Frankie Williams' worst nightmare came true when her daughter, Shauntae, died from undiagnosed heart disease. After the death, Frankie noticed that Blake was heavily promoting his friend Craig Morgan's song "The Father, My Son and The Holy Ghost," which he wrote about the death of his son.
Frankie said she reached out to the men on social media to share her story, and Blake responded and said he was inspired by people like her and Craig for finding positive ways to deal with grief. That comment, amongst other things, motivated Frankie to write the book as a tribute to Shauntae.
Earlier this week, Frankie tweeted at Blake, saying she wanted to send him a copy of "The Merdragon" as a thank you gesture.
"I'll order it," Blake responded, adding, "Actually let's all order it!!!"
Since that June 8 tweet, "The Merdragon" has become one of Amazon's biggest sellers, Frankie told TMZ.
Before Blake's tweet, the book was in the 400-500 range of most popular books on Amazon. After Blake's tweet, which was seen by his more than 20 million followers, Frankie told TMZ "The Merdragon" is currently in the top five in three different children's categories on Amazon.
She doesn't have official sales numbers yet, but she's hugely thankful to the country singer.
"How awesome is @blakeshelton. He's absolutely amazing," Frankie tweeted on June 11. "His act of kindness torwards me will always have a special place in my heart…always."