Wellness has become a greater priority now more than ever before. As a result, various industries are crafting new and improved products — including the spirits industry. IGETHI is here to answer that call with a new line of THC-infused spirits that up the ante in the vibe department, all while elevating your mood, minus the pesky hangover.

IGETHI believes that relaxation should be a celebration instead of a compromise. The goal? To redefine how people gather, connect or unwind. The brand is preventing drinkers from trading in a good time for the woes of a rough, nausea and migraine-infused morning after. IGETHI isn't interested in that noise, instead offering a smooth, blanched and non-alcoholic alternative that's as tasty as your favorite cocktail without the harsh side effects.

IGETHI Only Uses the Best Ingredients

Rather than throwing together a product with no thought about quality or taste, IGETHI prides itself on using a sophisticated blend of premium ingredients that balance THC in a way that's intentional, safe and tasty.

While some THC drink products only have 20% bioavailability, IGETHI contains an impressive 90%, ensuring that the body gets the results the product intended. Naturally, that allows for a fuller and more satisfying effect without guessing, waiting all night or dealing with a bitter aftertaste. So, what do the drinks taste like? Consumers can expect a citrus flavor that's both smooth and refreshing.

A Sophisticated Option for the Discerning THC Fan

Rather than a big can of beer or a large cocktail that results in a less-than-ideal number of bathroom breaks, IGETHI offers a small but mighty option for anyone seeking a chill vibe and a buzz. The company offers the product in a 12-pack of single-serve shots that up the convenience factor and cut down on the waiting period. To boot, there's less of a chance that you'll underestimate the amount you're drinking because the buzz is taking too long to set in.

Consumers can choose between 5mg THC shots that offer a moderate, mood-lifting effect or 2mg THC shots for a subtle, approachable dose. Regardless of your pick, the quality of this functional beverage remains steady across the board.

Leading a Cultural Movement

A sober lifestyle is becoming increasingly popular, ushered in by Gen Z's trend of drinking less than the generations that came before them. This largely stems from a rise in health-conscious individuals looking for functional alternatives. Mindfulness, wellness and presence are at the forefront of modern values, and IGETHI offers a THC beverage that hits that sweet spot. Yet the product isn't just for individuals who don't drink. Anyone can enjoy the benefits of this functional brand that centers on connection, clarity and choice.

What's Next for IGETHI?

IGETHI has partnered with Waka Flocka to bring a bold edge to the brand as it continues to grow. IGETHI represents more than a passing trend — it's a new movement. The company remains committed to leading the industry's evolution by crafting high-quality, great-tasting and fast-acting THC drinks that keep the party alive and the drinks pouring — without the unwanted hangover.

Despite its popularity among the sober community, anyone can enjoy the mood-enhancing vibes associated with their THC-infused offerings. Ultimately, IGETHI is all about curating a polished, elevated experience. By raising an IGETHI glass, you can enjoy the lift without contending with a crash.

Today's fashion lovers aren't just looking for luxury alone; they're looking for comfort, and they're also seeking out eco-friendly brands that share their concern for the planet. That's where Bleusalt can make a difference, blending all three of the things you may desire — luxury, comfort and sustainability — in one luxury loungewear wardrobe. Besides helping the planet and delivering luxury that feels effortless, Bleusalt also brings to its wearers a touch of California Cool.

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California Cool: Bridging Luxury and Comfort

Bleusalt's pieces embrace the aesthetic of California Cool, transitioning easily from lounging at home to meeting friends for a coffee date or martinis. From buttery-soft sweatshirts to flowy pants and elegant dresses, Bleusalt's elevated loungewear ensures you look polished while feeling completely relaxed. The brand uses a palette of neutral hues — blacks, grays and soft whites — offering a timeless minimalism that makes these investment pieces rather than just disposable fashion. Designed to last, they're meant to be worn for years, not just for a season.

Meghan Markle's Love for The Perfect T

Among Bleusalt's many fans, Meghan Markle stands out as a dedicated supporter of sustainable fashion. She's been spotted in the brand's signature Perfect T, a fitted, effortlessly chic tee that has become a wardrobe staple for those who value both comfort and style. Priced at $100, The Perfect T is available in multiple shades, including the Duchess of Sussex's favorite, navy. With its flattering fit and ultra-soft feel, it's no surprise that the tee has earned a reputation as a must-have among those seeking understated luxury.

As a strong advocate for eco-conscious choices, Meghan's embrace of Bleusalt perfectly aligns with the brand's mission to prioritize sustainability without compromising style. The Perfect T serves as a prime example of how conscious consumerism can still feel indulgent.

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Bleusalt's Sustainable Approach

Bleusalt was founded on a commitment to sustainability and luxury. The brand uses eco-friendly materials, relying on sustainably sourced fibers such as bamboo and organic cotton to deliver the experience of luxury without the negative environmental impact caused by conventional fashion production. Bleusalt also uses Tencel — a soft, durable and breathable fabric made from wood pulp sourced from sustainably harvested forests. Tencel is biodegradable and is produced using a closed-loop process that reduces waste by recycling water and solvents.

Beyond fabric selection, Bleusalt also provides eco-friendly packaging and maintains ethical production standards. The company prioritizes sustainability at every step, ensuring its garments are as kind to the environment as they are luxurious to wear.

A Celebrity Favorite

Between Bleusalt's smooth blend of luxury and comfort and its green practices, it is perhaps little wonder that the brand has been capturing the interest of Hollywood celebrities. Alongside Meghan Markle, A-listers like Reese Witherspoon, Kristin Cavallari and Shay Mitchell have been seen wearing Bleusalt's signature pieces. Whether lounging at home or stepping out for casual errands, these stars gravitate towards Bleusalt for its versatile, effortlessly chic appeal.

Cindy Crawford, another prominent fan of the brand, has even collaborated with Bleusalt on a limited-edition collection. The supermodel's impeccable taste and eye for timeless fashion seamlessly align with Bleusalt's values, further solidifying its status as a celebrity-approved label.

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The Move Toward Slow Fashion and Conscious Living

While fast fashion drives much of the industry, Bleusalt sets its own pace, prioritizing the quality and longevity of its clothing over fleeting trends. As a slow fashion brand, it encourages consumers to make intentional wardrobe choices by investing in versatile, sustainable pieces that last. This conscious approach allows fashion lovers to embrace luxury while reducing their environmental footprint.

With its commitment to sustainability, luxury craftsmanship, and effortless style, Bleusalt proves that conscious fashion can still be glamorous. The brand's ongoing experimentation with eco-friendly fabrics and ethical production methods continues to resonate with a growing number of fashion-conscious consumers.

Discover Bleusalt for Yourself

For those seeking a modern wardrobe that exudes both style and sustainability, Bleusalt offers a collection of elegant, laid-back pieces inspired by the beauty of Malibu. From the coveted Perfect T to luxurious wraps and sophisticated dresses, there's something to suit every taste.

To explore the full collection and experience California Cool for yourself, visit Bleusalt's official website.

As the 2025 KBO League kicks off, baseball fans across South Korea are buzzing with excitement. This season, significant changes in broadcasting rights and streaming technology are reshaping the viewing experience, sparking questions among fans about how to best follow the action. This comprehensive guide explores the various methods of watching the 2025 KBO season, helping fans find the best platform for their needs.

1. 2025 Broadcasting Rights Overview: TV and OTT Partnerships

Terrestrial and Cable Broadcast Agreements

Following the expiration of previous broadcasting contracts, the KBO has signed new deals for the 2025 season. SBS Sports, KBS N Sports and MBC Sports+ remain the primary TV broadcasters, with weekly and team-specific programming becoming more segmented.

Notably, regional broadcasters now provide exclusive coverage of home games for local teams. For example, Busan MBC will air Lotte Giants games, while TBC will cover Samsung Lions home matchups.

Changes in the OTT Landscape

While Coupang Play continues to lead in the OTT space, TVING and Wavve have entered the scene with rights to stream selected games. Fans now have greater freedom to choose their preferred platform, with each OTT service offering unique features and viewing experiences.

2. Where to Watch: TV and Streaming Services Breakdown

TV Channel Coverage

Traditional broadcasting remains a reliable option for many fans. SBS Sports prioritizes weekend prime-time games, while KBS N Sports and MBC Sports+ focus on weekday evening matchups. MBC Sports+ also offers extended pre- and post-game analysis with expert commentary.

For those looking for a centralized viewing hub, 스포츠중계 전국티비 has become a trusted resource among Korean fans for linking to various live broadcast options and updates across multiple platforms.

Unique Features by OTT Providers

● Coupang Play: Offers 4K streaming, multiple camera angles and exclusive access to certain team games

● TVING: Introduces AI-generated highlights and replay features for batter-pitcher matchups

● Wavve: Enhances fan engagement with live chats and MVP voting

3. Mobile and Portal-Based Real-Time Coverage

KBO Official App Upgrades

The official KBO app has received a major overhaul for 2025. It now includes live scores, scoreboard views, hit tracking and even AI-predicted strategies for each at-bat. Fans can enable push notifications to stay updated on key moments.

Text-Based Coverage via Portals

Text commentary remains popular. Naver Sports now provides visual data, real-time polls and player insights. Daum offers side-by-side player comparisons and automated highlight videos. Community features have also been upgraded, allowing fans to interact during games.

4. The Era of Smart Broadcasting: AI Commentary and Multiview Options

AI-Powered Commentary

Some OTT services now offer AI-generated commentary that analyzes player tendencies, pitch selection and real-time game predictions. These insights either complement or substitute traditional human commentary.

Personalized Viewing with Multiview

The new multiview feature lets users choose camera angles — pitcher view, catcher view or wide outfield shots. Especially effective on smart TVs and tablets, this allows fans to watch the game from multiple perspectives.

Voice Recognition and Multilingual Commentary

English-language commentary has been introduced for international viewers. Additionally, voice commands can now control camera switches and request replays, enabling a more interactive and personalized experience.

5. Platform Comparison and Expert Opinions

Viewing Experience by Platform

Expert Analysis

Media strategist Dong-Hyun Kim notes, "2025 marks a paradigm shift in KBO broadcasting — from traditional delivery to a fully fan-centered experience." He adds, "We're seeing the integration of technology, content and personalization come together like never before."

Additionally, emerging platforms like sportsball2you.com are gaining attention for aggregating both domestic and international baseball broadcasts, providing broader coverage options for fans.

🏁 Final Thoughts: A New Era for KBO Viewing

The KBO League has evolved beyond simple sports broadcasting to offer a viewing experience tailored to fan preferences. With high-quality video, real-time stats, multiview features, AI commentary and community engagement, fans now have a wealth of options.

The key is choosing a platform that fits your lifestyle. Gone are the days of turning on a single TV channel. Whether it's through a mobile device, personalized camera angles or AI-powered analysis, fans can now engage with the game on their terms.

As the 2025 KBO season unfolds, let technology bring you closer to every pitch, hit and home run. No matter which platform you choose, your voice and passion will help fill the stadium — digitally and emotionally.

In the growing world of online casinos, players prioritize casinos that offer the best payouts. High Return to Player (RTP) percentages and low house edges can significantly enhance your chances of winning and determine how much you win, making it crucial to choose the best online casinos for winning.

Casino brands like Captain Cooks Casino, Yukon Gold Casino, Zodiac Casino, Golden Tiger Casino and Luxury Casino ensure players have access to the most favorable RTP versions of games. Beyond RTPs, fast winning payouts and withdrawal times, transparent payout policies and generous bonuses also play a key role in determining the best winning online casinos. 

How Do Trustpilot Reviews Help You Choose a Casino?

When choosing the best online casinos for winning, you should only consider ones other players trust. Trustpilot reviews can help you find the information you need to determine whether a casino is trustworthy, thereby helping you pick one where you will enjoy the biggest wins and get a fantastic gaming experience.

Players highlight their experiences playing at casinos like Yukon Gold Casino through these reviews. They talk about their payout rates, win rate guarantees, game selection and whether they ensure secure casino wins.

Going through these trusted casino reviews should also tell you if a casino is licensed by and registered with reputable gaming bodies and authorities. You should only play at casinos with licenses and certificates from such bodies since they indicate that a casino has undergone audits to ensure fair gameplay, game fairness and secure payouts.

What Makes an Online Casino a Winner's Choice?

A casino becomes a winner's choice if it ensures the best player wins and outcomes through its high RTP and win rates. Player favorite casinos also provide a vast selection of games for players to pick from. This high selection makes it easy for players to pick games with the best features and bonuses to maximize wins.

Players should check if a casino provides slot, progressive jackpot, live dealer and table games. All these provide different win levels and diverse win rates to appeal to different players. Having a vast selection of games indicates a high-winning casino where you are likely to get a great experience.

Why the Highest Win Rate Guarantee Matters

All Casino Rewards Group brands allow players to boost their odds with winning assurances. As members of its HIGHEST WIN RATE GUARANTEE, these casinos ensure the top paybacks are available to their players.

Casinos like Zodiac Casino guarantee the highest RTP and win rates for all their games through this guarantee and collaboration with the best software developers.

This guarantee tilts the odds in your favor because it ensures you enjoy bigger wins more frequently regardless of the games you like to play at these casinos.

Which Casinos Offer the Best Odds of Winning?

The casinos that offer the best odds of winning include Yukon Gold Casino, Luxury Casino, Golden Tiger Casino, Zodiac Casino and Captain Cooks Casino.

Yukon Gold Casino stands out for its impressive win statistics and high player satisfaction, making it a top choice for online gaming enthusiasts. The casino has provided players with numerous big win opportunities and recorded substantial payouts. Its players have won millions playing the games in its library. 

The casino ensures player satisfaction through its high RTP games. Yukon Gold Casino offers games with RTPs of at least 96%, with games like Immortal Romance having RTPs as high as 96.86%. It also ensures a great player experience through its fair and rewarding gameplay.

Golden Tiger Casino has a long history of fostering winning players. The casino has paid out over $500 million, with numerous players winning tens to hundreds of thousands of dollars daily.

Golden Tiger Casino also provides a great player experience through its loyalty program. Players can take advantage of many bonuses and regular promotions available at the most profitable casinos to maximize their payouts.

How to Maximize Wins at Online Casinos

To maximize wins at a high win rate casino, players should pick high return casino games, use available bonuses effectively and leverage various winning casino strategies.

Games with higher RTPs can increase online casino success by providing players with the best casino odds of winning. Their higher RTPs mean larger payouts, while their high win rates mean these wins come more frequently.

Strategic game choice requires researching to see which may provide the highest wins. The ones that do this include slots and table games. You should play regular slots for their frequent payouts, and progressive slots for their massive payouts that are usually in the hundreds of thousands to millions of dollars range.

You can also use winning tips and tricks to maximize your wins by playing skill-based table games like Blackjack and Baccarat. By doing this, you can increase their RTPs to about 99%, resulting in more significant wins.

Other reliable casino strategies include spreading out your deposits and picking games with low wagering requirements. Casinos often offer the biggest deposit bonuses for their first and last qualifying deposit, typically the gift. So, instead of depositing a huge amount at once, spread out this amount so you make many more deposits and land a bigger bonus.

Wagering requirements are the number of times needed to play using your bonus before withdrawing your wins. Picking game casinos that require you to play games with low wagering requirements can increase payouts since you only have to play with your bonus a few times.

You can also leverage additional in-game bonuses like free spins, free cash and multipliers that can all increase payouts.

Casinos like Luxury Casino also provide additional bonuses for players who join their loyalty programs. Their best casino bonuses include daily, birthday and monthly bonuses, plus additional promotions where you could win amazing experiences.

Conclusion: Finding Your Winning Online Casino

Great casinos for winners are defined by several key attributes. These casinos offer games with high RTP rates that ensure better long-term returns, with their high win rate slots and table games increasing the chances of consistent wins. 

These casinos also provide generous bonuses and promotions. Free spins, welcome bonuses, loyalty rewards and cash offers all help players increase and preserve their bankrolls at these casinos. Each brand is also highly trusted since they are registered with and licensed by bodies like eCOGRA.

The casino brands Yukon Gold Casino, Zodiac Casino, Golden Tiger Casino, Luxury Casino and Captain Cooks Casino combine generous payouts, exciting games and excellent bonuses to create the perfect environment for your next gaming adventure.

Are you a business owner in Austin looking to boost your online presence? Finding the right SEO agency that truly understands local search can make all the difference between showing up on the first page of Google or getting lost in the digital crowd. When potential customers in Austin search for products or services you offer, you want to be the business they find first.

Many SEO agencies claim they can help, but not all understand the unique challenges and opportunities of local search in Austin.

What is the Role of Local Search Intent for Austin Businesses

Local search intent refers to the specific needs and preferences of users searching for products or services in a particular geographic location. For Austin businesses, this means optimizing for keywords and content that resonate with local customers. When someone searches "best coffee shop near me" or "Austin plumber," they have local intent — they're looking for businesses in a specific area. Google recognizes this intent and shows different results than it would for general searches.

For Austin businesses, appearing in these local search results can bring:

● More foot traffic to your physical location

● Phone calls from interested local customers

● Website visits from people ready to buy

● Better conversion rates since these searchers have high intent

A professional SEO agency in Austin should have a deep understanding of the local market, including its unique characteristics, trends and consumer behavior.

What are the Key Qualities to Look for in an Austin SEO Agency

When searching for an agency that understands local search intent, several qualities stand out as particularly important:

Proven Local SEO Results

Look for agencies with a track record of success with local businesses similar to yours. After reviewing their website, I noticed they provide detailed information about their approach to local SEO and how they've helped businesses throughout different Austin neighborhoods increase their visibility in location-specific searches.

When evaluating an agency's results:

● Ask for specific examples of local businesses they've helped

● Look for metrics like increased local pack appearances or Maps rankings

● Check if they have experience in your specific industry

● Request before-and-after data showing improvement in local visibility

If you're seeking a trusted SEO agency in Austin with deep expertise in helping local business, consider partnering with the UppercutSEO team, led by Tom Desmond and Sami Ahmad. The agency showcases a portfolio of case studies highlighting successful local SEO strategies implemented for Austin-based businesses. With a proven track record of executing data-driven campaigns, UppercutSEO consistently delivers measurable results and improved search visibility.

Local Austin Presence and Knowledge

The best agency for local SEO will have deep knowledge of Austin neighborhoods, consumer behavior and local market trends. An agency based in Austin or with significant experience in the area will understand:

● Which neighborhoods to target for different businesses

● Local events and seasonal trends that affect search patterns

● Austin-specific terminology and search habits

● Local competitors and what makes them successful

This local knowledge allows them to create content and optimization strategies that resonate with Austin searchers.

Understanding of Google Business Profile Optimization

A professional SEO agency specializing in local search intent should have in-depth knowledge of Google Business Profile (GBP) optimization, including category selection, review strategy and business description optimization for local intent. 

They should also leverage GBP posts and updates to engage customers and ensure NAP (Name, Address, Phone) consistency across the web to boost local search visibility and credibility.

What are the Questions to Ask Potential SEO Agencies

When interviewing agencies, asking the right questions can help you determine if they truly understand local search intent. Here are some important questions to ask:

How Do You Approach Keyword Research for Local Businesses?

A good answer should mention:

● Researching neighborhood-specific keywords

● Identifying location-based search terms people use in Austin

● Looking at what terms competitors rank for locally

● Understanding seasonal search trends in the Austin area

If an agency only talks about general keywords without mentioning location-specific terms, it may not specialize in local search.

How Do You Handle Local Link Building?

A professional SEO agency should leverage local link-building strategies, including securing mentions from Austin-based blogs and news sites, forming local partnerships for cross-promotions and obtaining listings in local directories and association websites. 

They should also focus on community engagement that naturally attracts local links, boosting local search rankings and credibility.

What Local Citation Strategies Do You Use?

When evaluating an SEO agency's approach to local citations, ask about their priorities for Austin-specific citation sources and how they ensure consistency across all sources. Inquire about their process for finding and fixing incorrect citations and whether they focus on industry-specific local directories. 

This helps verify their expertise in managing citations effectively for local SEO success and credibility.

How to Evaluate an Agency's Local SEO Technical Knowledge

To evaluate an agency's technical knowledge of local SEO, ask about their local audit process, including analysis of Google Business Profile, review of local backlink profile, assessment of local citation accuracy, competitive analysis against other Austin businesses and technical site audit focused on local ranking factors. 

Also, assess their understanding of local algorithm updates, such as Google's Vicinity Update, which increased the importance of proximity in local search, to ensure they stay current with local SEO trends and adapt strategies accordingly.

How to Assess an Agency's Knowledge of Local SEO Content Strategies

A professional agency should have a content strategy that serves local search intent, including creating neighborhood-specific pages when relevant, developing content around local events and news, incorporating Austin landmarks and references naturally and publishing content that answers common local questions. 

They should also include local schema markup to enhance search results, boost local relevance and drive more targeted traffic to your website. This approach helps establish your business as a local authority and improves your visibility in local search results.

Conclusion

Finding a professional SEO agency in Austin that understands local search intent requires careful consideration of several factors. By evaluating their experience, expertise and approach to local SEO, you can find an agency that meets your business needs. With the right SEO partner, your business can achieve online success and stay ahead of the competition.

From a Small Village to Global Innovation: How Ihor Bauman is Transforming Service Businesses with AI

Ihor Bauman's journey from a small village in Ukraine to the forefront of the global tech industry is a story of vision, resilience and unwavering dedication to innovation. Beginning his entrepreneurial path at just 16, Bauman combined an early passion for technology with hands-on experience in business strategy and software development. His diverse background — including consulting at PwC and leading roles in tech — has shaped him into a trailblazing founder and a recognized authority in AI-driven business solutions.

Today, as the Founder and CEO of Workee Inc., Bauman is celebrated for developing next-generation tools that revolutionize how service-based businesses communicate with clients, manage operations and grow through automation and artificial intelligence.

Personal Crisis Sparked a Global Solution

In 2020, Bauman watched his mother — a therapist — lose her livelihood overnight when the private clinic she worked at shut down. Navigating digital payments, client communication and scheduling was a nightmare for her, exposing the major gaps in digital infrastructure for service-based businesses. That experience became the spark behind Workee Inc. — the business automation platform Bauman founded to give SMBs the powerful digital tools they desperately needed.

What began as a response to his mother's struggles has evolved into a global business platform, now serving small and mid-sized companies in over 70 countries. Over the past three years, Workee has grown into a trusted tool for service businesses looking to streamline their operations, communicate better with clients and scale — all without the need for complex CRM systems.

Workee supports four languages (English, Spanish, Portuguese and German), has secured over 15 corporate partnerships and is backed by a global team of top tech experts across five countries. Under Bauman's leadership, the company has seen strong revenue growth and continues to maintain a high client retention rate.

The AI Edge: How Bauman is Empowering Small Businesses

At the core of Workee's success is Bauman's belief that small businesses deserve big-business technology. That belief led him to develop Workee's signature feature — an AI Co-pilot, powered by a proprietary AI attribution model.

This isn't just another dashboard. Workee's AI analyzes every aspect of a business — sales trends, pricing strategies, client behavior and marketing performance — and delivers clear, data-driven recommendations to help businesses grow. From helping improve customer retention to supporting stronger sales performance, Bauman's AI-driven platform makes sophisticated business intelligence accessible and actionable for small business owners everywhere.

Recognition Beyond the Tech World

Bauman's growing influence isn't limited to Workee's success. Over the past two years, he's built a strong community in Silicon Valley, where he now lives and works. He is a trusted voice in the tech industry, a Forbes Business Council member and a frequent mentor at programs like TechStars Startup Weekend San Francisco. He's also taken the stage at major business and tech events including TechCrunch and Product Hunt, sharing his insights on how AI is transforming the future of small business.

His leadership has attracted the attention — and support — of major investors, including Slava Ventures, SMOK VC, BRISE and several angels from Silicon Valley.

Building the Future of Small Business

What makes Ihor Bauman's story remarkable isn't just the numbers — it's the mission behind them. His own family's struggles inspired him to build a platform that gives small businesses worldwide access to the same smart, scalable tools that large corporations have always had at their fingertips.

As Bauman continues to scale Workee and roll out new AI-powered solutions, one thing is clear: He's not just building a business — he's rewriting the playbook for how small service companies thrive in a digital world.

Arya Hamedani's path to culinary fame didn't begin with a prestigious cooking school or a family legacy in food. It started in the most unexpected places — behind a fast food kitchen counter, grease in the air, and orders piling up.

Originally from Iran and raised in Canada, Arya spent much of his twenties bouncing between academic programs and career aspirations. He explored everything from law to business, hoping each new chapter would spark a sense of purpose. "I was chasing what I thought success should look like," he says. "But none of it ever felt like me."

That changed when he worked in a deep fryer station at a local fish and chips shop. What began as another job suddenly ignited something he hadn't felt before. The hustle of the kitchen and the creativity behind every plate lit a fire that academic life never could.

Determined to build a new future, Arya dove headfirst into the world of food. He gained experience across the culinary spectrum: starting in quick service restaurants, moving into kitchen management, and eventually refining his craft in upscale fine dining. That journey laid the foundation for his transition into private cheffing, where he began curating personalized, high-end meals for clients at home.

Still, it was his leap into content creation that changed everything.

By 2024, Arya had become one of the most talked-about figures in food on social media. His content wasn't about perfect lighting or studio-polished meals — it was raw, honest and bursting with flavor in more ways than one. Viewers fell in love not just with the food, but with Arya himself: bold, unfiltered and refreshingly honest.

His videos quickly gained traction thanks to his unique blend of culinary expertise and straight-shooting commentary. Whether breaking down a gourmet recipe or roasting food industry trends, Arya had a voice that stood out. Fans connected with his authenticity, and the numbers showed it.

As his influence grew, so did the opportunities. Arya began working alongside celebrities, producing fast-paced, engaging content that blended entertainment with culinary skill. His ability to create viral moments while keeping it grounded gave him a rare crossover appeal.

Beyond the kitchen and the screen, Arya also demonstrated a true heart for service. During the Los Angeles wildfires, he personally mobilized his resources and used his platform to prepare thousands of meals for first responders. While he took the lead himself, his platform played a crucial role in raising awareness and inspiring others to get involved. Arya didn't just talk about helping — he rolled up his sleeves and made a tangible difference, proving that one person's effort, amplified by his platform, can create real change.

Today, Arya Hamedani is more than just a chef or a creator. He's a force in modern food culture — someone who built his career not by following the rules, but by rewriting them.

Life can be chaotic, but music offers a powerful outlet, a way to process heavy emotions, relieve stress and reconnect with yourself. Picture immersing yourself in lyrics that hit home, singing at the top of your lungs, and moving your body freely to the beat. Music is both cathartic and connective, and for multi-hyphenate artist and entrepreneur Shyra, it's also a mission.

As a singer, dancer, producer, fitness entrepreneur and motivational speaker, Shyra uses every facet of her artistry to empower others through music and movement.

"From chart-topping singles to movie soundtracks, I've worked across music, dance, film, fashion and wellness. My work is rooted in uplifting others through movement, music and mindset," she shares.

Shyra's Musical Journey 

From a young age, Shyra felt destined to motivate others through performance. Her early passion evolved into a multidimensional career that includes songwriting, launching purpose-driven brands and mentoring aspiring creatives through platforms like STAR Academy and ShyFit.

But her journey hasn't been without challenges. As an independent artist, Shyra faced industry gatekeeping and personal losses. Yet she remained true to her vision, turning adversity into fuel. Her music has resonated deeply within the LGBTQ+ community, celebrating themes of strength, love and inclusion.

"I've learned to stay grounded in purpose, trust my vision, and turn pain into power," she says.

Music Meant to Move 

Shyra's breakthrough track, "DJ Love Song," reached #28 on the Billboard Dance Chart and caught the attention of legendary filmmaker John Singleton, who featured the song in his action film "Abduction." She continued building momentum with the release of "Universal Love," an uplifting anthem for Pride Month that champions diversity and global unity.

Whether it's through lyrics, rhythm or performance, Shyra's music is meant to move you physically, emotionally and spiritually.

Diving Into Entrepreneurship

Beyond music, Shyra's entrepreneurial efforts reflect the same purpose-driven philosophy. In 2016, she founded STAR Academy to mentor young artists in performance arts including fashion, film, runway and television. She also launched ShyFit, a lifestyle and activewear brand that promotes wellness, confidence and self-expression.

As a motivational fitness influencer, Shyra leads by example and encourages others to pursue holistic health and personal growth.

Looking Ahead

Shyra's vision continues to expand. She is committed to empowering underrepresented voices and creating safe, inspiring spaces through her music, mentorship and creative ventures.

In a recent milestone, her upcoming single "Operator" was selected as a teaching track at the Conservatory of Recording Arts and Sciences (CRAS) in Arizona. Her co-writer, Ben Franklin — also a professor at CRAS — helped integrate the track into the curriculum, offering students the rare opportunity to collaborate with a working artist as part of their academic training.

This powerhouse artist and entrepreneur is more than a performer, Shyra is a movement, and her work is grounded in authenticity, intention and impact. Shyra will be releasing new music in May 2025, so make sure to follow her socials for updates!

For one unforgettable night, Six Flags Magic Mountain shed its teenage image and became L.A.'s most exclusive cultural playground — reserved for those who set the trends, not follow them.

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RASA, the fast-rising tech and event agency startup, brought THRILL CITY to life: a moonlit, sold-out takeover at the iconic Six Flags Magic Mountain in Los Angeles featuring a Dom Pérignon and Veuve Clicquot champagne fountain bar, Rivian chauffeurs, a Kirgo casino and an eclectic sensorial wellness experience with Rhye and Secular Sabbath, plus a music lineup straight out of Ibiza — Whomadewho, Shimza, Colyn, Darius and more. 

Celebrities, creators and the city's cultural vanguard roamed the coasters like a surreal dreamscape. The vibe: Electric, Elevated, Unapologetically next-level.

But this wasn't just a party — it was a strategic revelation. RASA is quietly emerging as one of the most disruptive forces in the multi-billion dollar live entertainment market by engineering a new genre of live experience, fusing immersive storytelling, cutting-edge tech and cultural fluency to redefine what IRL can feel like. 

And Six Flags Magic Mountain? A legacy giant to see the vision. The partnership didn't just create a viral moment — it sparked a movement, rewriting a new playbook for where this industry might be headed.