By Katherine Tinsley
6:01pm PDT, Aug 11, 2025
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Meghan Markle is attempting to build an empire with her As Ever lifestyle brand, but not every move has been a home run. She recently suffered a blow when one of her product launches failed to make an impression…
Keep reading for the details…
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Meghan Markle's first wine, her debut 2023 Napa Valley Rosé, sold out within an hour of its launch, but the
New York Post reports that her brand's vintage 2024 Napa Valley Rosé didn't attract the same traffic as its predecessor. "Our 2024 Napa Valley Rosé evokes the same effortlessly elegant notes of our debut vintage: delicately balanced, with soft notes of stone fruit, a gentle minerality, and a lasting finish. Reminiscent of the finest Provençal styles, this thoughtfully crafted blend is perfect for summer's end," As Ever shared on their website.
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Three days after As Ever's 2024 Napa Valley Rosé went on sale, it was still available for purchase online. While a bottle of Meghan Markle's wine costs just $30, fans must purchase a minimum of three bottles per transaction. The specialty beverage can be purchased in packs of three for $90, six for $159 or 12 for $300.
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The first edition of As Ever wine reportedly sold out all 10,000 bottles in just 10 minutes, but one fan noted that the three-bottle requirement might've inhibited some shoppers from making a purchase. "Love Meghan Markle, but selling wine only in 3-packs is a mistake," one person wrote on X. "Her wine rollout needs a single-bottle option. Most people won't buy 3 before trying."
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Meghan Markle's passion for wine was a recurring theme on her blog before she married Prince Harry. The now-defunct blog's name, The Tig, was inspired by her beloved Tignanello wine. While the Duchess of Sussex retired The Tig when she joined the royal family, her passion for food and beverage continues to evolve with her brand.
