By Katherine Tinsley
3:03pm PST, Dec 24, 2025
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In a statement,
Prince Harry and Meghan Markle announced they rebranded their nonprofit, Archewell Foundation, to Archewell Philanthropies.
"This next chapter allows
Prince Harry and Meghan, Duke and Duchess of Sussex, to broaden their global philanthropic efforts as a family, with meaningful reach and maximum impact, grounded in the same values, partnerships, and their commitment to show up and do good," a spokesperson for the Sussexes said, per
The Mirror.
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Communications expert
Judi James alluded to
Prince Harry and Meghan Markle wanting to hold onto their royal past.
"There is a star-role reference to their royal titles which, given speculation about them being removed, reads like a very emphatic clinging or laying claim to," James told
The Mirror.
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"As a 'mission statement,' their 'show up, do good' is about as unspecific and immeasurable as possible, allowing everyone to put their own translation on it if they are so inclined," Judi James continued. "They seem to like it though, as it's on repeat, perhaps informing the fans that when the Sussexes are visible they should assume to be doing good, somewhat in the style of superheroes."
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Prince Harry and Meghan Markle hinted at making the change to accommodate
Prince Archie and
Princess Lilibet, but Judi James was confused by their wording.
"What does 'broaden our efforts as a family' mean? Is it a kind of professional re-taking of their vows? It could suggest they will be joined at the hip but working harder together, or it could suggest they're doubling the workload by taking more gigs solo but wanting to confirm the marital bliss is still very much intact," Judi James said.
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"Of course, it is possible to imagine the word 'family' to apply in a wider way here, being a very veiled reference or hint of a return to the mothership in the U.K.," Judi James continued. "Having emphasised their titles, the idea of 'broadening' could be read as a sliver of a hint about any terms that might work. But it is just a sliver, rather than any open overture."
