How did you decide to create "The Journals of Mama Mae and LeeLee," your interactive app for children?
I [had] just recently had my baby and I was like, I really want to get into the children's space because I was into seeing how you introduce different DVDs, TV shows and everything like that [to your children]. I started to see how influential music is in a child's life and how much it affects them and how great stories can live with a person for a long time. First, we wanted to maybe make it a TV property, we were like, we could make it this crazy interactive app that could be totally unlimited. There're just no boundaries to be had. That's what made us launch it in this digital space -- because it's its own universe that we've created.