- Photo: Matt Sayles/Invision/AP11 of 15
... That plan: Talking up the many wonderful uses for baby powder. "Are your leather chaps a-chafing atop your airtight jeans, y'all? Belt buckle gettin' too familiar with your swimsuit area? Suede halter top causing burning and irritation around your nipular region? Keep cool, dry and inflammation-free with Johnson's. It's not just for diapered, poopy bottoms anymore."