By Molly Claire Goddard
10:59am PDT, Aug 21, 2025
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Is
Meghan Markle's lifestyle brand in trouble? According to insiders, the Duchess of Sussex's As Ever company is facing numerous hurdles including supply chain issues and financial pitfalls after launching this spring.
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Sources told journalist
Rob Shuter that Meghan Markle isn't sufficiently steering the ship when it comes to her business. "It's a disaster," one insider alleged of the company that was once billed as "the next Goop," adding that there's "no leadership, no direction and no money" and that "vendors haven't been paid in months."
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After Meghan Markle launched her line of
jam, a former consultant alleged that the retired actress and her team failed to adequately consider demand for the product. "They blew millions on PR without securing supply chains," the source said. "It's Business 101 — and they skipped it."
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With Meghan Markle's brand allegedly at risk, an additional source claimed her once coveted name has become a liability. "Every misstep gets magnified," the insider noted of the rough path ahead. "This isn't just rocky. It's already sinking."
