By Katherine Tinsley
8:24pm PDT, Aug 26, 2025
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Meghan Markle is expanding her As Ever brand in conjunction with the second season of her Netflix show,
With Love, Meghan. But her new line of products hasn't exactly been well received…
Keep reading for the details…
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Meghan Markle took to social media to announce the latest As Ever product launch. "We hope you've been having a beautiful summer and we are so thrilled to share that our next seasonal product drop lands tomorrow," she wrote.
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"Many of the beloved products that you've come to enjoy as staples in your home will be available, with the addition of a delectable new fruit spread," Meghan Markle teased. "And just to add to the music to your ears, we are excited to share so many more new offerings as we transition into fall. See you tomorrow! Until then, have a fantastic day."
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Meghan Markle wrote on Instagram on launch day, "We're live. Come shop AsEver.com and AsEverWine.com for your favorites as your toast to summer, to the start of school (parents, we see you!), and to the memories that will be made in the coming months. We are so proud to be a part of those moments with you. Thank you for welcoming us into your hearts and home." But not everyone was eager to welcome the Duchess of Sussex and her brand into their hearts…
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"Honestly, I think she'll drag out the As Ever nonsense until there's absolutely nothing left to milk from it," one X user complained of Meghan Markle. Griped another, "A book is inevitable, as is more With Love, Meghan fluff, and I wouldn't be surprised if she makes a play at returning to acting, dabbling in directing, or even trying to executive produce something. A cookbook wouldn't shock me either."
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"There's a new 'seasonal product drop' for As Ever, but with the only new product being a 'delectable new fruit spread.' I'm sorry, but no brand can be floated forever by a new random fruit spread being dropped every once in a while. I guess Meghan was right in saying that there would be no new products until 2026," yet another Meghan Markle critic complained. "Again, Meghan should thank her lucky stars that [Prince] Harry agreed to marry her, as his title is the only thing that's floating this mess of a brand and business at this point."
