By Molly Claire Goddard
9:16am PDT, Oct 15, 2025
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According to a source, Meghan Markle is unsure of the next steps to improve the company. "At the moment, she is literally lost because the whole jam-making business did not work out in the way she thought it would," the insider
said. "Nobody has seen any figures, but I don't think they are that good. I know they just released a sauvignon blanc, but it's not going to make her lots of money because Netflix owns the business. She just wants to make money; she wants to be a billionaire. The trouble is, she doesn't know how."
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Netflix is allegedly a financial partner in Meghan Markle's As Ever brand. "This would be disputed by Meghan, but certainly the streamer is an investor and will be taking a big slice of any profits," royal journalist
Alison Boshoff said. "It is also heavily involved in running the business as Meghan, despite her talk of being a 'female founder,' is entirely inexperienced in commerce."
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Before facing hurdles, Meghan Markle spoke about her vision for the company. "I don't want it to feel generic, cookie-cutter, or phoned in," she said. "Because I know how much time I spent on it from soup to nuts. But I want it to be something that people feel excited to have in their home. And especially that people feel excited to gift."
