Meghan Markle can cash in on her following when she's ready. In early August, reports claimed the Duchess had secured an Instagram handle under the name Meghan. She has yet to post anything to the account, but that's expected to change as the duchess plans to "relaunch" herself, a new report says.
The royal's last Instagram account, @sussexroyal, which she shared with husband Prince Harry, was deactivated back in 2020 when they stepped down from their positions as senior royals.
Keep reading to find out the staggering amount (think seven figures!) the former royal could potentially make per post…
Meghan Markle has never confirmed that she is the person behind the @Meghan Instagram handle, but sources indicate she is. "Yes, that's her. Expect an announcement very soon. She's coming back," a source told DailyMail.com.
Several of Meghan's friends — including activist Mandana Dayani, who served as president of Archewell, the Sussexes' media and philanthropic company, until December 2022 — already follow the account.
In addition, Meghan revealed in an interview last year that she plans to return to Instagram.
A social media expert notes that Meghan Markle's return to Instagram is inevitable. "I would expect her to quickly become one of the most followed accounts on Instagram," adviser Eric Schiffer told DailyMail.com in a Saturday, Aug. 26, report. "I don't think Meghan coming back to Instagram will surprise anyone. She has a new talent manager and this is the next logical step."
"You have celebrities like the Kardashians who can command $1 million and up for a single post promoting a product. There is no reason Meghan couldn't be earning those sorts of fees," he added,
Without a single post, the @Megan account has already amassed nearly 120,000 followers on Instagram.
Meghan Markle could be one of the most influential people on Instagram as soon as she becomes active. Kent Moore, a marketing expert, told DailyMail.com, "I think she would instantly shoot into the top ten highest-paid influencers in the world. Her status is unique because she is a celebrity, actress and royalty."
"Meghan could charge a million dollars per post as an absolute minimum. That sum would rise quickly if her partnerships achieve global coverage and traction," he continued. "Brands could want to align with her for campaigns over a couple of years, featuring several posts and even personal appearances. Those type of deals could come in well over the $12 million mark and even as much as $20 million."
Unlike other celebrities who promote any and all products online, social media expert Eric Schiffer believes Meghan Markle needs to tread a little lightly.
"She has to be careful, as a duchess, to avoid being seen to be hawking every product under the sun," he told DailyMail.com. "She will align with quality brands and companies that are on point with her political and social beliefs."