By Molly Claire Goddard
5:51am PDT, Jul 31, 2025
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CUUP boasts lingerie with unique colors, structured designs and impeccable support for a wide range of sizes. "CUUP isn't just about lingerie, it's about shifting the narrative," Julie Carnevale explains of the business strategy behind the brand — which has also been seen on
Aurora James at the Met Gala. "We're creating space for real bodies, real conversations, real style and that authenticity resonates with women in the spotlight."
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The company doesn't just make stunning lingerie. It also crafts comfortable loungewear and looks you can take from the office to a night out on the town. However, no matter what the creation, the clothing is intended for all. "At
CUUP, we believe that support should be inclusive by design," Julie Carnevale says. "Our mission is to create intimate pieces that celebrate everybody by offering comfort, confidence and a true sense of being seen, no matter your size."
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The people behind the designs know exactly why Hollywood's hottest names and influencers alike love CUUP. "What draws so many tastemakers and talent to CUUP is our blend of everyday ease with elevated design," Julie Carnevale notes. "It's intimate wear that performs like a second skin and looks as good as it feels."
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CUUP's mission to "redefine the way bras look and feel" has seemingly been accomplished. Not only are customers wearing the items under their chic ensembles, they're also making them the centerpieces of their outfits. Each of their different styles — from The Balconette and The Demi to The Plunge and The Scoop — offers the support and specific look for everyone to love.
