By Molly Claire Goddard
12:38pm PDT, Sep 17, 2025
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The future of style has arrived. On September 11 — just in time for fashion week —
Glance AI launched a first-of-its-kind three-day activation at Bustle Plaza in New York City. A-list guests such as
Rachel Zoe,
Meredith Marks,
Ariana Biermann and the Nader sisters were on hand to try the new system designed to cultivate users' perfect wardrobe through the latest technology.
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Founder and CEO of Glance Naveen Tewari wanted the activation to inspire people to up their style game by having AI put together new looks through a simple questionnaire. "We wanted to celebrate the power of fashion and show New Yorkers what is next in shopping," he said. "It was amazing to watch people move from 'What do I want?' to 'Who could I be?' [and] bringing fashion from runway to real life."
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The Glance AI experience begins when you upload a selfie and answer a number of questions about your fashion preferences. The system then curates your new wardrobe, which is all available for purchase. Guests were also gifted custom magazine covers from their collections to bring home. "That flash of surprise when you see yourself styled in a way you never imagined, then shop it in seconds, is the magic," attendee Alex More said.
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Glance is currently operating in 140 countries and is integrated across mobile, connected TVs and brand platforms. Fashionistas can download the app on Apple's App Store, on Google Play or on the Samsung Galaxy Store.
