We don't think we've ever seen this much of Yeezy's teeth, and his apparent glee over his new squeeze is being credited to good old-fashioned chemistry.
"You can just sense it whenever you're around them," a Kardashian source tells the Chicago Sun-Times. "There's a nice vibe between the two of them."
Perhaps it's their mutual love of self-promotion. According to the paper, they've already discussed joint marketing endeavors, and Kardashian is aiming high with the branding.
"Kim's increasingly using 'Kimye' to describe them," says the confidant. "I'm beginning to think she's hoping it becomes something like 'Brangelina.'"
Alas, it hasn't all been hearts and roses for the flames. The New York Daily News says eyebrows were raised when the music mogul brought the reality starlet to a Chanel event on Tuesday.
A spy snipes that "Kim was really out of place" in a crowd that included Robert De Niro, Liv Tyler and Naomi Watts.
As for Kris Humphries, who will need to work hard to ensure his obit doesn't lead with "briefly married to Kim Kardashian and also played some basketball," he may be hoping to take advantage of the fact that Kimye's romance will reportedly be featured on "Keeping Up With the Kardashians."
"The crux of Kris' case for annulment is that Kim married him under fraudulent pretenses and did it for her reality show," a source tells Radar Online. "Team Humphries wants to know if producers of the Kardashian reality shows were in contact with Kanye West prior to the new couple dating or going public with their relationship and what those conversations consisted of. When did Kim develop romantic feelings for Kanye and why, after publicly stating she wouldn't feature any future romantic relationships on her reality shows, did she do a complete 360?"
We think the spy means a 180, but either way, it might be time for Humphries to cut his losses and move on.