Company execs revealed that Aniston will be active in brand development and marketing initiatives, and Living Proof's CEO said they couldn't have settled on a better partner for their venture.
"Jennifer embodies everything we stand for -- a unique combination of beauty and brains," Jill Beraud said in a statement. "She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies."
"What caught my attention about Living Proof is the company's unique approach to hair care -- using scientific technologies to offer women actual proof in a bottle rather than hoping for results," Aniston added. "I could not be more excited to share Living Proof with the world."